Netflix was launched exactly twenty years ago this week, and over the two
decades has accumulated over 100 million subscribers worldwide and provided us
not only with a means of watching out favourite movies on demand, but also with
a host of addictive original TV shows, films and documentaries.
In honour of the occasion, global fashion search platform, Lyst, have looked
into which of the Netflix series that have captivated our attention over the
years have had the greatest influence on our wardrobes.
These are the 5 stylish shows that have had the most potent effect on the way
we dress..
. House of Cards
It's no secret that Claire Underwood, the formidable and exceptionally
polished First Lady played by Robin Wright in Netflix' House of Cards, is a
fictional fashion plate in her own right. From the perfectly structured
tailoring that's nipped and tucked until it looks like a second skin, to the
sky-high heels that she strides around in as if they were sneakers; her
sartorial prowess has garnered more than 19,000 Instagram hashtags to date.
Indeed, her glossy exterior has even led to comparisons being drawn between her
and her off-screen counterpart, First Lady Melania Trump.
In the 30 days following the release of the third season of House of Cards,
searches for 'women's tailoring' increased 18% compared to the previous month,
with searches for boleros - a style that Underwood often sports - having
steadily increased since the launch of the show.
What's more, when Wright's character appeared on-screen in an ivory Alexander
McQueen sheath dress in the first season, Lyst saw searches for the style
triple. And following the arrival of the latest and fifth season, this knock on
effect shows no signs of waning, with the Dolce & Gabbana dress worn by
Underwood causing 12,000 shoppers to search for the style.
Stranger Things
Eleven, the protagonist played by Millie Bobby Brown in Netflix' spooky show
Stranger Things that launched last year, has also gained herself status as a
style icon. Not only did she provide inspiration for an exceptionally large
number of Halloween costumes last year (think smock dresses layered underneath
lightweight coach jackets, paired with sporty shin-grazing socks), but a pink
Peter Pan collar dress, which bore close resemblance to that worn by Bobby
Brown's on-screen character, was viewed once every 3 minutes on Lyst last
September.
“These spikes may have been caused by repeated exposure to the fashion trends
on-screen, sometimes as a result of binge-watching, strengthening long term
memory of items, in turn, affecting what you want to buy,'' says Barrie Gunter,
pyschologist and emeritus professor in media.
And Eleven wasn't the only fashion influencer to emerge from the show. Barb,
the red haired, glasses and plaid shirt- wearing character who mysteriously
disappears early on in the first season, also gained herself a following, with
271 people typing 'Barb' into Lyst between August and mid-September, seeking to
emulate her unique brand of geek-chic.
Read more at: http://www.queeniebridesmaid.co.uk
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