These Female Fashion Entrepreneurs Are Changing the Way We Shop
Though at the upper levels of the industry, fashion is still a male-dominated
business, it feels like many of the most noteworthy innovations in recent memory
have come from women (which you know we're here for!). Female entrepreneurs have
been out there making the change they—and customers—want to see happen: Just
recently we saw the big breaks of companies like Premme(a clothing line launched
by bloggers Nicolette Mason and Gabi Gregg that makes legitimately stylish
statement pieces in plus sizes), Fashion Tech Lab (an institution focused on
innovating the sustainability space launched by fashion force Miroslava Duma),
and Anti Agency (Lucy Greene and Pandora Lennard’s modeling agency made up of a
cool, downtown crew that aren’t models by trade). Out of all the thriving
companies on our radar, there are three that stand out: The Modist, 11 Honoré,
and Stitch Fix. They each target demographics that have been ignored in retail
and aim to elicit a culture change in the industry—a shift we've seen overall as
of late. Ghizlan Guenez started The Modist after years of not having a place to
go to shop for modest clothing; Kathryn Retzer grew frustrated that designers
weren't making bigger sizes due to no retail outlet buying them and started 11
Honoré(alongside cofounder Patrick Herning) to do just that; and things are
booming for Katrina Lake at Stitch Fix, where they make shopping a highly
personal experience via customized subscription boxes.
Read more at: short
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