Fishing for fashion icons

Jabong is all set to host the second season of Jabong Online Fashion Week, an initiative to provide a platform for budding talents in various fields like designing, modelling, hairstyling, make-up and fashion photography. The jury, responsible for training the winners — those chosen to showcase their work in the fashion week — consists of Nandini Bhalla, Noyonika Chatterjee, Varun Bahl, Vidya Tikari, Lubna Adams and Colston Julian.
Set on the breathtaking lawns of Dusit Devarana, New Delhi, the press launch saw the gorgeous Sushmita Sen grace the occasion with her charismatic personality, epitome of a diva that she is. “There is immense potential and immense talent in our country. We do not have a shortage of talent in a nation like ours. A diamond always remains a diamond. It has to be polished to give it facets and has to be given the right platform. This jury consists of legends that I go back in time with. I believe, an initiative like this is truly amazing as, once the winners grow and accomplish themselves, the jury becomes a part of their resume forever. It is definitely a wonderful place to be and I congratulate all the winners,” said the former Miss Universe.
Fashion designer Varun Bahl has an important role to play as the Online Fashion Week is all about the clothes. “I think we all here are looking for the same things — originality, passion, attention to detail. And seeing the online shopping catch up so soon, this is definitely a great platform. I am very excited about the great pool of talent we will be coming across,” he said.
Talking of the initiative, that calls itself “India’s first online shop-able fashion week”, Praveen Sinha, MD and Founder, Jabong.com shared his objectives. “The idea and intent of the online fashion week is very similar to what talent hunt did to the music industry. We wanted to create a similar platform and looking at last year’s success, we were able to produce some very good fashion entrepreneurs. We let the winners carve a profession out of their creative talents. We have introduced some exclusive international brands and at the same time encouraged a lot of fashion talent within the country, who we think have a global appeal,” he said.