How a fashion buyer nails personal style
Candice Fragis is the 37-year-old buying and merchandising director for
online fashion retailer Farfetch, which means her job is, effectively, to shop
for a living. As she's perfected the art of buying pieces we'll all want to buy
too, Fragis has also picked up plenty of pointers for curating a personal look
which is as bold as it is is bespoke.
Here, she offers her tips...
Avoid trends when buying staples
''I look to designers to buy my investment pieces like outerwear, knitwear
and evening wear and I avoid anything too trend-focussed, because these are the
pieces with which you build your wardrobe,'' Fragis explains. ''Where as if I'm
looking for something that's trend-led, I think the high street does a great job
with that.''
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