Kanye West proves you don't need fashion week if you have Kim Kardashian West

Kanye West proves you don't need fashion week if you have Kim Kardashian West
Unfortunately for Yeezy fans Kanye West decided to opt out of fashion week in September but that’s not to say the brand hasn’t been working on a marketing plan.
Tapping his wife, the world’s most famous reality TV star, Kim Kardashian West has been busy walking about Los Angeles in her Yeezy finest. According to E! News Kardashian West wore nine Yeezy season 6 outfits in one day – that’s got to be some kind of record – and was snapped every time by the ever-present paparazzi.
It seems Kardashian West gave herself the ultimate challenge - wear nine Yeezy outfits in the space of 24-hours and see if the world notices, which obviously we did. Considering Kardashian West is one of the most-photographed women in the world, it makes sense to debut a clothing line on her and let the world shop the look via the images.
The range includes taupe, brown, grey and washed-out black shades, with Kardashian West showing off crop tops, leggings, bike shorts, caps and sports bras from the collection.
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