Alternative Fashion Mob ends fashion week by celebrating local artistry
Alternative Fashion Week 2018 will close its finale runway show Saturday at
Express Live by featuring the work of 17 local designers, and, for the first
time, a marketplace featuring local vendors.
Kelli Martin, co-founder of Alternative Fashion Week, said the finale and
marketplace will give emerging and local designers the chance to share their
work with full creative control.
“This is a platform for emerging and independent designers,” Martin said.
“Giving them a platform where they can express their creativity, but not
limiting their creativity.”
Rachel Murdoch, front-of-house manager for Alternative Fashion Week, said
people attending the finale runway show should expect to see talent many in
Columbus likely didn’t know existed in the city.
“There is going to be great music, low prices, and a marketplace. There is
something for everyone,” Murdoch said.
All the events during the week normally take about a year to organize, Martin
said. This year’s finale will be run by five members of Alternative Fashion mob,
a nonprofit organization that orchestrates fashion events all year, and two
fashion designers.
Murdoch said there are about 100 volunteers and models in addition to the
core team to make the event possible.
Martin said she got the idea to bring a fashion week to Columbus after she
worked on fashion week events around the country.
“I wanted to create a fashion week for designers who might not be able to
afford other events around the country,” Martin said.
To make sure that new designers without funds can participate in the event,
the organization raises money to cover material cost and give scholarships to
some designers, Martin said.
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