Stella McCartney Will Take Full Control of Her Fashion Brand

Stella McCartney Will Take Full Control of Her Fashion Brand
Stella McCartney will buy back the 50 percent stake in her namesake fashion brand owned by the French luxury group Kering, ending a 17-year partnership and establishing the British designer as a rare independent label in a rapidly consolidating market.
The deal, announced Wednesday, followed months of speculation that Ms. McCartney and Kering were negotiating a sale.
Ms. McCartney, 46, founded the brand in 2001 as a joint venture with what is now Kering. Together they positioned Stella McCartney as one of the first luxury brands with socially conscious values, including sustainable fashion, and built it into one of the most prominent names in British fashion.
Ms. McCartney built her reputation on chic contemporary tailoring designs for women and men, a refusal to use leather or fur in collections, her highly successful collaboration with Adidas on active wear, and fast-growing licensing deals for eyewear, swimwear, lingerie and fragrance lines. Now, in a display of confidence in its future, she has chosen to become her company’s sole owner.
“It is the right moment to acquire full control of the company bearing my name,” Ms. McCartney, a daughter of the former Beatle Paul McCartney, said in a joint statement from her and Kering. “This opportunity represents a crucial patrimonial decision for me. I am extremely grateful to François-Henri Pinault, his family and everyone at the Kering group for everything we have built together.” Mr. Pinault is the chairman and chief executive of Kering.
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