Meet Marine Serre, The Radical Face of Fashion's Future
There were a lot of small crescent moons in street style shots from the AW18
shows - red, black, as full sleeve prints or a discreetly placed logo. Fittingly
cult-like when you consider the following that Marine Serre, the designer behind
the motif, has quickly amassed.
You'll no doubt know of Nicolas Ghesquière, the creative director of Louis
Vuitton, Phoebe Philo of Céline, and Karl Lagerfeld. Well, know that they're
watching Marine Serre, having awarded her last year's €300,000 LVMH Prize
fund.
A year later and Serre is making a mark, putting her investment to good use
with her first runway show in Paris, and boundary-pushing techniques as she
seeks to challenge our staid view of sustainability. She's also making her brand
values clear with a number of international pop-ups, taking over retail spaces
in China, London and Paris.
Dover Street Market is the latest store to feature an installation designed
by Serre and close collaborator, Tanguy Poujol. And they were among the first to
support Serre, picking up her first collection in AW17. 'I chose to champion
Marine so early on simply because she has incredible talent,' said Adrian Joffe,
President of the internationally renowned store. 'She has an incredibly strong
vision.'
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